Should You Email Your Subscribers Every Day?
One of the most asked questions regarding email marketing is, “How often should I email my list?”, and the simple answer is: as often as you like if your email campaigns are working.
This answer might seem like a bit of a cop-out, but the truth is there are very successful marketers who email their list at a wide range of frequencies.
Some businesses send emails once a month, some fortnightly, some weekly, some every few days, and then there are those marketers who email their subscribers every single day.
It is this last option to which many marketers raise their eyebrows and claim that emailing every day is too often. Try telling that to those successful businesses who email daily and would never contemplate changing that.
So, let’s look at three main advantages of emailing every day and why daily emails can bring you positive results.
#1 Subscribers Grow To Expect a Daily Email
This might seem like an obvious point, but once your subscribers get used to you emailing them daily, they come to expect it, and it almost becomes part of their routine. When they know they are going to receive an email from you every 24 hours, it won’t seem unusual to them.
Compare that to a scenario where you normally only email once a week, but because you are running a promotion, you start sending emails more frequently, and as the promotion closes, you email every day. This increase in frequency can annoy subscribers to the point that they unsubscribe. This may seem unfair, especially when you realise it is a problem daily emailers don’t have to face.
#2 More Opportunities to Get Your Message Across
If you are someone who likes to send your subscribers good content and material which educates them, sending emails weekly or less often limits how many lessons or insights you can deliver.
This becomes even more challenging if you also want to send promotional emails, as it means you must either choose which type to send or send very long emails.
By emailing daily, you could send useful content five days in a row to the point that it almost feels like a full training course to your subscribers, and still have two days in the week available for promotional emails.
Another key point is that the ratio of promotions to content doesn’t seem excessive when only one or two out of every seven emails is trying to sell something.
#3 More Scope for Your Personality to Come Across
One of the most important uses of email is to build a relationship with your audience. This can be done with weekly emails, but it takes time and is much harder to achieve.
By sending emails daily, there is more scope and more opportunities to talk about yourself, your family, places you’ve visited, experiences you have had, and interesting people you have met.
You can tell stories and continue them across two or three days, which is a great tactic to keep your subscribers looking out for your next email.
