Main Types Of Copywriting Services – Part 2

Types Of Copywriting

Copywriting covers a vast range of specific items that can be written, how they are written, and the purpose of what is written, can also vary greatly.

To help us better understand these differences, we have categorised copywriting under five different headings, and it is under these headings that you likely to find the type, or types, of copywriting you need for your business.

It could actually be the case that you require all five, and you may find there is some cross-over as none of these is finite. The other point to note is that although there are these five different categories of copywriting, it does not mean that five different copywriters will be needed. One copywriter is likely to be able to write the copy for them all.

Brand Copywriting

This is the copywriting which seeks to promote the identity and the image of a particular brand. It is these words that convey what the company’s ethos and principles are with a view to making a connection with those who resonate with them. One of the other key goals of branding copywriting is to differentiate it from the competition.

You will find branding copywriting in several places including the ‘About Us’ page on the company website, and the company may also have a mission statement.

Also, a lot of interaction will happen between the copywriter and those responsible for the imagery of the brand, such as the designers creating logos and graphics, so that there is consistency and correlation between them.

Main Types Of Copywriting Services – Part 1

If we were to ask the question, ‘What type of writer is responsible for generating the most amount of money?’, it is more than likely that the answer will be authors. It seems logical when you think of the hundreds of millions of dollars that writers such as Danielle Steele, J.K Rowling, and Stephen King must have earned from their writing.

However, while writing novels might be the form of writing that earns the individual writer the highest incomes, it is not the form of writing that has generated the most money.

It is that crucial word, ‘generate’ that is the clue, because it is copywriting which is responsible for generating more income than any other form of writing. If we take that a stage further to answer the question with regards to the type of writer, then that answer is a copywriter.

What Is A Copywriter?

A copywriter is someone who has the skills to write words that virtually change the thinking of the person reading those words. They can turn a sceptic into a raving fan, and a doubter, into an enthusiastic buyer.

Copywriters are responsible for writing just about every advertisement that has ever been created, whether that be text ads in newspapers and magazines, the scripts for radio and television ads or the sales copy for the sales pages and PPC ads you see online.

Copywriters wrote them all, so just think of the trillions upon trillions of sales over the decades that all those adverts have generated, and it is mainly due to the words written by copywriters that those adverts have been so effective.

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