Main Types Of Copywriting Services – Part 2

Types Of Copywriting

Copywriting covers a vast range of specific items that can be written, how they are written, and the purpose of what is written, can also vary greatly.

To help us better understand these differences, we have categorised copywriting under five different headings, and it is under these headings that you likely to find the type, or types, of copywriting you need for your business.

It could actually be the case that you require all five, and you may find there is some cross-over as none of these is finite. The other point to note is that although there are these five different categories of copywriting, it does not mean that five different copywriters will be needed. One copywriter is likely to be able to write the copy for them all.

Brand Copywriting

This is the copywriting which seeks to promote the identity and the image of a particular brand. It is these words that convey what the company’s ethos and principles are with a view to making a connection with those who resonate with them. One of the other key goals of branding copywriting is to differentiate it from the competition.

You will find branding copywriting in several places including the ‘About Us’ page on the company website, and the company may also have a mission statement.

Also, a lot of interaction will happen between the copywriter and those responsible for the imagery of the brand, such as the designers creating logos and graphics, so that there is consistency and correlation between them.

Main Types Of Copywriting Services – Part 1

If we were to ask the question, ‘What type of writer is responsible for generating the most amount of money?’, it is more than likely that the answer will be authors. It seems logical when you think of the hundreds of millions of dollars that writers such as Danielle Steele, J.K Rowling, and Stephen King must have earned from their writing.

However, while writing novels might be the form of writing that earns the individual writer the highest incomes, it is not the form of writing that has generated the most money.

It is that crucial word, ‘generate’ that is the clue, because it is copywriting which is responsible for generating more income than any other form of writing. If we take that a stage further to answer the question with regards to the type of writer, then that answer is a copywriter.

What Is A Copywriter?

A copywriter is someone who has the skills to write words that virtually change the thinking of the person reading those words. They can turn a sceptic into a raving fan, and a doubter, into an enthusiastic buyer.

Copywriters are responsible for writing just about every advertisement that has ever been created, whether that be text ads in newspapers and magazines, the scripts for radio and television ads or the sales copy for the sales pages and PPC ads you see online.

Copywriters wrote them all, so just think of the trillions upon trillions of sales over the decades that all those adverts have generated, and it is mainly due to the words written by copywriters that those adverts have been so effective.

Is Your Website Harming Your SEO?

Website design can often be overlooked by businesses that are venturing into the deep, dark world of SEO for the first time. In fact, a lot of businesses with well established websites don’t always understand the need to update their website in order to avoid not ranking well in search engines.

When putting focus on SEO, it’s important to evaluate your website and look for any areas that could be causing harm to current or future search strategies you might have.

Here are 3 things you should look at first:

1. Website Imagery
Images are a great way of selling a product or service to your customers and having some strong imagery on your website is an important design factor, but all images need to be optimised in order to help your SEO rankings.

You can optimise your images by:

  • Having descriptive filenames so search engines (and users) can find them.
  • Scaling the images to the right size for the space where it will be displayed on your website. This will reduce the overall file size of the image, which will improve the speed of the page.
  • Adding caption text for the image where appropriate.
  • Including descriptive text of the image in its alt attribute.
SEO or PPC

SEO or PPC?

Something we get asked every now and then is “what would work best for my brand, SEO or PPC?”. There is no simple answer as both can work for a brand depending on its objectives.

SEO or to give its full title, Search Engine Optimisation is one of the most essential marketing tools and involves ongoing maintenance and management of your website’s content in order to get your website noticed by search engines such as Google. Getting noticed isn’t the only goal, you also want to appear in as high a position within search result pages as possible when your intended audience uses appropriate and relevant search terms.

These search results are what is known as “organic” search. SEO uses a variety of techniques ranging from optimising your website to make it search engine friendly through to the use of strong and good quality on and off-site content that people might link to or from.

PPC, or Pay-Per-Click, on the other hand is paid for advertising. In short, you create campaigns and bid on keywords with the aim being to appear in the advertisements that run alongside the organic search results. The bidding process is somewhat automatic, you assign a maximum bid for a specific keyword or phrase and an algorithm uses this along with a few other factors to decide when and where your ad will appear. You only pay once somebody clicks on your advertisement.

Generally, a well balanced and strategic marketing campaign might use a combination of both.

Before you head over to Google AdWords and enter your credit card details, there are a few things to bear in mind.

Targeting Your Audience With Email Marketing

At Cybera Digital, we are continuously striving to find new ways to help market our clients’ businesses. One of the most popular ways to market online is still via email.

A recent survey conducted stated that over 80% of professionals opt for email marketing rather than social media to boost their brand. This research means that email is still currently leading the way for digital marketing despite the growing popularity of social media channels such as Facebook and Instagram.

With that in mind, we’ve put together a few tips for you to help target your audience with email marketing.

Look The Part
Be sure to send any emails from a professional email or business email address. Never send from a personal account. Its never a good look to receive a business themed email from “dazandkaz2010@gmail.com”!

If you don’t have a business email address, make sure you set one up and remember to include a company logo within your email send-outs.

Be Welcoming
A welcome email is always a great start when interacting with a customer for the first time. Thank them for being part of your business and even offer an incentive such as a discount of their first order to make signing up to receive emails from you worthwhile. Encourage them to share this experience with their friends too, the more people on that database, the better!

Theme BCF By aThemeArt - Proudly powered by WordPress .
BACK TO TOP