Video Marketing Trends: Why Short-Form Content is Dominating
Hey there, digital marketers and content creators! Ready to dive into the world of short-form video content? Grab your smartphone and get comfortable, because we’re about to explore why these bite-sized videos are taking over the digital landscape.
Before we jump in, let me share a quick story. Last year, I worked with a local bakery – let’s call it Sweet Treats. The owner, Mike, was skeptical about video marketing. “I’m not a movie star,” he’d say, laughing nervously. He was already working with an SEO company to improve his online visibility, but wasn’t sure about branching into video. Fast forward six months, and his 30-second TikTok recipe teasers were driving a 150% increase in foot traffic. How’d we do it? Well, that’s exactly what we’re going to explore today.
The Rise of Short-Form Video Content
First things first, let’s talk about what we mean by “short-form” video. Generally, we’re talking about videos that are under a minute long, often even shorter. Think TikTok, Instagram Reels, and YouTube Shorts.
The popularity of short-form video has exploded in recent years. According to Cisco, online videos will make up more than 82% of all consumer internet traffic by 2022 – that’s 15 times higher than it was in 2017. And a big chunk of that is short-form content.
But why the sudden surge? Well, it’s not so sudden. Platforms like Vine (RIP) paved the way years ago, but it’s the perfect storm of technology, user behavior, and platform algorithms that’s really driven the trend.
For Sweet Treats, we started with simple 15-second videos showcasing the process of decorating a cupcake. These quick, visually appealing snippets caught people’s attention and left them wanting more.
