Negotiating Business Contracts

Top 5 Tips For Negotiating Business Contracts

From the earliest days of mankind when cavemen would trade furs for food, until the modern-day, when multi-billion dollar deals are agreed in opulent board rooms, the art of negotiation has been employed. Whether it is the business owner negotiating the deal or their commercial lawyer, the desire to achieve a favourable outcome is uppermost in their minds.

Where these negotiations become especially detailed is when they get to the sharp end of proceedings and the contract itself is being negotiated. Bear in mind, the contract will be the legally binding agreement which both parties must adhere to so ensuring there is nothing in it that will cause problems for your business, is crucial.

Now, many a book and training course has been published on the art of negotiation so we are not going to pretend we can come anywhere close to teaching you negotiation skills from A to Z. However, here are our top 5 tips to make the negotiation of a contract more likely to favour you than not.

#1 Don’t Rush It

A contract negotiation is not a race to see how quickly it can be done, so slow it down and go at a pace you are comfortable with. Take time to understand everything that is being proposed and remember that a rushed decision is normally a poor decision.

Main Types Of Copywriting Services – Part 2

Types Of Copywriting

Copywriting covers a vast range of specific items that can be written, how they are written, and the purpose of what is written, can also vary greatly.

To help us better understand these differences, we have categorised copywriting under five different headings, and it is under these headings that you likely to find the type, or types, of copywriting you need for your business.

It could actually be the case that you require all five, and you may find there is some cross-over as none of these is finite. The other point to note is that although there are these five different categories of copywriting, it does not mean that five different copywriters will be needed. One copywriter is likely to be able to write the copy for them all.

Brand Copywriting

This is the copywriting which seeks to promote the identity and the image of a particular brand. It is these words that convey what the company’s ethos and principles are with a view to making a connection with those who resonate with them. One of the other key goals of branding copywriting is to differentiate it from the competition.

You will find branding copywriting in several places including the ‘About Us’ page on the company website, and the company may also have a mission statement.

Also, a lot of interaction will happen between the copywriter and those responsible for the imagery of the brand, such as the designers creating logos and graphics, so that there is consistency and correlation between them.

Main Types Of Copywriting Services – Part 1

If we were to ask the question, ‘What type of writer is responsible for generating the most amount of money?’, it is more than likely that the answer will be authors. It seems logical when you think of the hundreds of millions of dollars that writers such as Danielle Steele, J.K Rowling, and Stephen King must have earned from their writing.

However, while writing novels might be the form of writing that earns the individual writer the highest incomes, it is not the form of writing that has generated the most money.

It is that crucial word, ‘generate’ that is the clue, because it is copywriting which is responsible for generating more income than any other form of writing. If we take that a stage further to answer the question with regards to the type of writer, then that answer is a copywriter.

What Is A Copywriter?

According to a report from professional web designers www.slinkywebdesign.com.au, a copywriter is someone who has the skills to write words that virtually change the thinking of the person reading those words. They can turn a sceptic into a raving fan, and a doubter, into an enthusiastic buyer.

Copywriters are responsible for writing just about every advertisement that has ever been created, whether that be text ads in newspapers and magazines, the scripts for radio and television ads or the sales copy for the sales pages and PPC ads you see online.

Copywriters wrote them all, so just think of the trillions upon trillions of sales over the decades that all those adverts have generated, and it is mainly due to the words written by copywriters that those adverts have been so effective.

Would You Build Your Own Car

Would You Build Your Own Car?

It’s a strange thought, isn’t it? Personally, I wouldn’t know where to start! There are so many little details and considerations that go into all the moving parts that make up an automobile.

That being said, even if someone gave me a DIY car kit and told me that all I had to do was add the steering wheel, seats, “Hello Kitty” seatbelts, awesome new headlights, and all the little flourishes that made me “me”, would it even be roadworthy?

Sounds pretty risky, and the RAC would probably laugh at me.

Wait, what’s this got to do with the web?
Right, yes, sorry.

The risk involved with building your own car is similar (I suppose) to building a website.

You could build your own website using any number of web builders these days, but is that what you do for a living? Do you know all the little pitfalls related to security, usability, accessibility, browser (in)compatibility, CSS, HTML, PHP, <include excruciatingly long list of buzzwords and terms here>…

No? I’m not a betting man, but I would wager that what you’re best at is running your business, and helping your customers. If you start devoting valuable time to building a website, have you compromised time you could’ve spent on other parts of your business?

5 Professional Resolutions to Try This Year

5 Professional Resolutions to Try This Year

We had a good break over the holidays here at Cybera Digital, and now we’re getting back into the swing of things!

We have some exciting new projects to launch, and a few other bits and pieces on the go, but it’s hard to achieve any of it and find that New Year enthusiasm without our strategy sessions and some good old-fashioned goal-setting!

Since our process has worked for us so far, we thought we’d share some concepts with you so that you could benefit from them too!

1. Strategy, strategy, strategy!
When we want to re-evaluate where we’re heading as a business, we always run a strategy session for ourselves. We generally do about 2 per year, and they always help re-focus and re-imagine how we see Cybera Digital helping our customers moving forward, and ways in which we can improve.

2. Setting realistic goals
As part of our strategy session we figure out what our goals are, and prioritise them by first determining how desirable the goal is, and then how achievable it is. This helps us to set realistic goals that we can achieve in the short-term, while still keeping an eye on our medium and long term goals.

Achieving your goals can sometimes be overwhelming, so if you ever feel as though you’ve come across a goal that needs to be resolved but just feels too big, it’s important to consider breaking it up into smaller (more manageable) tasks.

Is Your Website Harming Your SEO?

Website design can often be overlooked by businesses that are venturing into the deep, dark world of SEO for the first time. In fact, a lot of businesses with well established websites don’t always understand the need to update their website in order to avoid not ranking well in search engines.

When putting focus on SEO, it’s important to evaluate your website and look for any areas that could be causing harm to current or future search strategies you might have.

Here are 3 things you should look at first:

1. Website Imagery
Images are a great way of selling a product or service to your customers and having some strong imagery on your website is an important design factor, but all images need to be optimised in order to help your SEO rankings.

You can optimise your images by:

  • Having descriptive filenames so search engines (and users) can find them.
  • Scaling the images to the right size for the space where it will be displayed on your website. This will reduce the overall file size of the image, which will improve the speed of the page.
  • Adding caption text for the image where appropriate.
  • Including descriptive text of the image in its alt attribute.
SEO or PPC

SEO or PPC?

Something we get asked every now and then is ‘what would work best for my brand, SEO or PPC?’. There is no simple answer as both can work for a brand depending on its objectives.

SEO is best carried out by a professional SEO company like, www.seoperthexperts.com.au and can be one of the most essential, cost effective online marketing tools available. It involves ongoing maintenance and management of your website’s content in order to get your website noticed by search engines such as Google. Getting noticed isn’t the only goal, you also want to appear in as high a position within search result pages as possible when your intended audience uses appropriate and relevant search terms.

These search results are what is known as “organic” search. SEO uses a variety of techniques ranging from optimising your website to make it search engine friendly through to the use of strong and good quality on and off-site content that people might link to or from.

PPC, or Pay-Per-Click, on the other hand is paid for advertising. In short, you create campaigns and bid on keywords with the aim being to appear in the advertisements that run alongside the organic search results. The bidding process is somewhat automatic, you assign a maximum bid for a specific keyword or phrase and an algorithm uses this along with a few other factors to decide when and where your ad will appear. You only pay once somebody clicks on your advertisement.

Generally, a well balanced and strategic marketing campaign might use a combination of both.

Before you head over to Google AdWords and enter your credit card details, there are a few things to bear in mind.

Targeting Your Audience With Email Marketing

At Cybera Digital, we are continuously striving to find new ways to help market our clients’ businesses. One of the most popular ways to market online is still via email.

A recent survey conducted by www.slinkydigital.com.au stated that over 80% of professionals opt for email marketing rather than social media to boost their brand. This research means that email is still currently leading the way for digital marketing despite the growing popularity of social media channels such as Facebook and Instagram.

With that in mind, we’ve put together a few tips for you to help target your audience with email marketing.

Look The Part
Be sure to send any emails from a professional email or business email address. Never send from a personal account. Its never a good look to receive a business themed email from “dazandkaz2010@gmail.com”!

If you don’t have a business email address, make sure you set one up and remember to include a company logo within your email send-outs.

Be Welcoming
A welcome email is always a great start when interacting with a customer for the first time. Thank them for being part of your business and even offer an incentive such as a discount of their first order to make signing up to receive emails from you worthwhile. Encourage them to share this experience with their friends too, the more people on that database, the better!

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