Is Your Website Harming Your SEO?

Website design can often be overlooked by businesses that are venturing into the deep, dark world of SEO for the first time. In fact, a lot of businesses with well established websites don’t always understand the need to update their website in order to avoid not ranking well in search engines – but ask an expert digital agency and they’ll tell you just that!

When putting focus on SEO, it’s important to evaluate your website and look for any areas that could be causing harm to current or future search strategies you might have.

Here are 3 things you should look at first:

1. Website Imagery
Images are a great way of selling a product or service to your customers and having some strong imagery on your website is an important design factor, but all images need to be optimised in order to help your SEO rankings.

You can optimise your images by:

  • Having descriptive filenames so search engines (and users) can find them.
  • Scaling the images to the right size for the space where it will be displayed on your website. This will reduce the overall file size of the image, which will improve the speed of the page.
  • Adding caption text for the image where appropriate.
  • Including descriptive text of the image in its alt attribute.
Read more
SEO or PPC

SEO or PPC?

Something we get asked every now and then is ‘what would work best for my brand, SEO or PPC?’. There is no simple answer as both can work for a brand depending on its objectives.

SEO is a technical skill that is best carried out by a professional SEO company and can be one of the most essential, cost effective online marketing tools available.

SEO involves ongoing creation and management of your website’s content in order to get your website noticed by search engines such as Google. Getting noticed isn’t the only goal, you also want to appear in as high a position within search result pages as possible when your intended audience uses appropriate and relevant search terms.

These search results are what is known as “organic” search. SEO uses a variety of techniques ranging from optimising your website to make it search engine friendly through to the use of strong and good quality on and off-site content that people might link to or from.

PPC, or Pay-Per-Click, on the other hand is paid for advertising. In short, you create campaigns and bid on keywords with the aim being to appear in the advertisements that run alongside the organic search results. The bidding process is somewhat automatic, you assign a maximum bid for a specific keyword or phrase and an algorithm uses this along with a few other factors to decide when and where your ad will appear. You only pay once somebody clicks on your advertisement.

Generally, a well-balanced and strategic marketing campaign might use a combination of both.

Before you head over to Google AdWords and enter your credit card details, there are a few things to bear in mind.

Read more
© 2020 Cybera Digital
BCF Theme By aThemeArt - Proudly powered by WordPress.
BACK TO TOP