Your First Front; The Logo
An underrated, yet possibly the most important, part of an organisation’s existence is the design of their logo.
From Apple Inc. to McDonald’s, the initial point of recognition for any brand or organisation is their logo.
As the first point of contact between your company and the customer, it plays an important role in building a strong relationship.
Even though it is the job of a graphic designer to produce the logo, the higher management must have a clear idea about what they want it to look like. The following basic rubric should always be kept in mind:
